Findlay Galleries - Artist Exhibition Branding

As Advertising Director at Findlay Galleries, the second-oldest gallery in the United States, I owned the brand identity for every artist exhibition during my tenure. I shaped how each show was seen before anyone walked through the door, designing the full suite of materials end-to-end: artist catalogues, invitations, email campaigns, print and digital advertising, and in-gallery collateral.

The work spanned concept development, editorial layout and pagination, typography, image direction, and production management. These weren't decorative pieces. Catalogues functioned as sales tools, and the campaigns I built around openings consistently moved significant work off the walls and into private collections.

Role: Advertising Director — Brand identity, art direction, design, copywriting, production