Baptist Health Cancer Care
I Am Her

Baptist Health Cancer Care wanted women to do one thing: get their mammogram. Not because statistics said so. Because someone who looked like them, lived like them, and survived, asked them to.

“I Am Her” gave real breast cancer survivors a platform to tell their stories, not as cautionary tales, but as acts of solidarity. Each woman's story was a mirror. A reason to make the appointment.

Role: Concept, Creative Direction, Copy

Results
The campaign successfully triggered a 17% rise in mammogram screenings at Baptist Health facilities.

Cultural & Linguistic Reach
The campaign featured authentic, personal stories from survivors across different backgrounds and ethnicities. These stories were delivered in English, Spanish, and Haitian Creole to reach the diverse South Florida community.