Creative director, brand strategist and writer with 15+ years across agencies and in-house teams.

melissasmock[at]gmail.com


Capabilities
Creative Direction
Copywriting & Brand Voice
Strategic Positioning
Messaging Architecture
Campaign Development
Brand Identity & Design Systems
Film & Video Production
Photography
Content & Social Strategy
Creative Leadership & Team Development

Experience
Disruptive, Creative Director (2024-Present)
Havas, Creative Director (2021-2024)
Norwegian Cruise Line, Senior Creative (2019-2021)
Havas, Senior Copywriter (2017-2019)
Findlay Galleries, Director of Advertising (2015-2017)
Sack Lunch, Lead Writer (2010-2015)
Miami-Dade County, Information Architect (2008-2010)

Clients Served
Orlando Health, Baptist Health South Florida, Florida Medical Clinic Orlando Health, Arnold Palmer Hospital for Children, Miami Cancer Institute, Norwegian Cruise Line, Azamara, Chrysler, Denny's, IPIC, Frida, Promise Fund, BankUnited, Segura Viudas, Amigos for Kids, Onli Beverages, Bahaari, Under the Sun, Findlay Galleries, Spoon Food Studios

Industries Served
Healthcare, Travel & Hospitality, Food & Beverage, Consumer Packaged Goods, Health & Wellness, Technology, Arts & Culture, Nonprofit

Recognition
Recognized by Lürzer's Archive, AdForum, Forbes, Ads of the World, the American Advertising Awards, and El Ojo de Iberoamérica. Most recently featured in Literally Everyone's Invited, O, Miami's photography and poetry anthology.