Denny’s - Open When You Need It

The most iconic thing about the Denny’s brand is their logo— it’s easily identifiable when it’s in focus and when it’s not. After miles on the road, when you’re in a half-awake state, you know what that glorious yellow sign says—and even more so, what it means:

Denny’s isn’t open just for when you want something, we’re open when you need it too.

Denny’s brand campaign — concept and copy by Melissa Smock
Denny’s brand campaign — concept and copy by Melissa Smock
Denny’s brand campaign — concept and copy by Melissa Smock
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Promise Fund - Brand Identity