In the United States, one in three reported cases of child abuse involves an object, something pulled from a kitchen drawer, a closet, a pocket. The everyday becomes the weapon.

Misused Objects asked viewers to see what a child sees. Each image was shot from a child 's-eye view, looking up at an adult holding an everyday object: a cigarette, a belt, a shoe, a roller. The headlines reclaimed those objects one at a time: We fight so this cigarette is just a cigarette. So this belt is just a belt. The work didn't soften what abuse looks like; it showed it through the only perspective that matters.

The campaign earned Gold at the American Advertising Awards for Best of Print, ranked #2 in Ad Forum's Social Responsibility category, was shortlisted at El Ojo de Iberoamérica 2023, and was featured in Lürzer's Archive, with additional coverage in Little Black Book, Ad Forum, Ads of Brands and The Inspiration.

Role: Creative/Art Direction, Copy

Amigos For Kids
Misused Objects